The
Chinese
Jam Session.

Currently YesWeCan.Do is asked to develop a new and tasty food brand for the European and Chinese market.
With all our experience in branding, advertising and the devolop-
ment of digital eco systems on the one hand and our profound knowledge and understanding of the European and Asian market on the other, we are excited to rock this challenge.

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The Pure Truth.
Branding of
Mehrner Quelle.

To enter international markets YesWeCan.Do has created the new branding of Mehrner Quelle, an exceptional high quality water from the depths of the Tyrolean Alps.
We started with a new positioning and created a contemporary design language including new logo, typography, color scheme and image language. The new visual identity, packaging and website give Mehrner Quelle a timeless look and feel.

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A guide
for pushing
boundaries.

What is the soul and character of a company? To Covestro this is defined by the company’s values and policies. They are the differentiators and give the company its unique character. But one would hardly know it from the conventional look of most corporate publications. That’s why YesWeCan.Do set out to change this with the unique design of Covestro’s Corporate Policies book.

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Proposal
for a premium
tyre brand.

YesWeCan.Do was asked to develop innovative brand proposals for one of Chinas largest tyre manufacturers to enter global markets. We started with a sporty and dynamic positioning and created a powerful design language including the logo, typography, color scheme and image language. The proposed visual identity gives the brand a unique grip to attract young, dynamic and passionate drivers.

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The magic
spirit of
Chai.

A café racer is a lightweight, lightly powered motorcycle optimized for speed and handling rather than comfort – and for quick rides over short distances (Wikipedia).
With this brewed brand concept YesWeCan.Do gives motorcycle enthusiasts a glimps into a world beyond coffee: The Chai Racer.

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More than a
toy story.

Educational Toys in India. WONDERKINDER offers a unique variety of thoughtful international toys, educational toys, games, etc selected by an expert jury. Every WONDERKINDER product incorporates not only a unique idea it also inspires wonder-kids to wonder, think, learn and be creative. YesWeCan.Do translated this idea into a smart visual identity to make kids wonder.

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Plan/Do /Win

Our strategy is minimalistic and powerful: Plan/Do/Win. Our attitude is straight and honest: YesWeCan.Do
More than 20 years of experience in international communication business made us confident and successful. We know how to do 360° premium brand communication in Europe, Asia and beyond.

We worked for various agencies and major brands in Beijing/China, Seoul/South Korea, Hong Kong, Austin/USA, Cape Town/South Africa, New Delhi/India and Europe.

Check out our cases to get a first impression of what we could do for you. No challenge is too big or too crazy for us: YesWeCan.Do

What we do:
• Corporate design & branding
• Advertising campaigns
• Website concept & design
• Mobile communication
• Social media communication

Q‘s

"

The BMW 3 Series launch campaign 'THE ULTIMAT3'
was the most successful campaign for BMW in India ever.

"

Dr. Andreas Schaaf

Former President, BMW Group India

"

It is a great success that AFAQS is featuring our MINI India brand campaign amongst the best campaigns in India.

"

Benjamin Nagel

Former head of MINI India

"

I asked Kay to make cool stuff.
He simply made it.

"

Vega Xie

Online Marketing Manager, BMW China

Relax.

Let’s discuss your communication needs in detail. YesWeCan.Do offers you 360° creative solutions based on our proven ideation process. We do branding and advertising through all channels while always having a state of the art production in place. You can relax while we DO.

001_ywcd_studio003_ywcd_studio_CK

Claudia Woelfle

Chief Executive | Owner

Kay Koester

Chief Creative | Owner

Selected brands we worked for.

001_ywcd_brands

Done.

Client: Confidential The Chinese Jam Session Branding, advertising & digital media project.
Coming soon!
Client: CARMAQUA Mehrner Quelle. Brand development.
Brand positioning claim.
Brand seal.
Brand signet.
Colour scheme.
Logo.
Graphic pattern.
Bottle label.
The bottle.
Bottle details.
White & green glass.
The box.
Tape detail.
Key visual.
Advertisements.
Digital media.
Brochures & flyers.
Merchandising.
Promotion.
Sport sponsoring.
Client: COVESTRO | Cooperation partner: globeone A guide for pushing boundaries. Book concept & design.
Book title.
Curious. Courageous. Colourful.
Detail.
Focused.
Purpose.
Various pages.
Detail.
Various pages.
Essential principles.
Detail.
Client: Linglong | Cooperation partner: globeone A premium tyre brand. Brand development.
The idea.
Logo.
Logo & claim.
Colour scheme.
Design elements.
Visual concept of grip.
Tyre tread branding.
Tyre branding.
Business card.
Stationery.
Fountain pen.
Catalogs & brochures.
Key visual.
Sport sponsoring.
Client: Chai Racer India A MOTORCYCLE BRAND BEYOND COFFEE. Brand development.
Kickstart your heart!
Logo.
It all happens over chai...
Chai-"T"
The bible of decompression.
Bullet proof.
Holy Walla.
Super Bullet Masala.
Client: Wonderkinder India. WONDERKINDER - EDUCATIONAL TOYS. Brand development.
"A" as in Apple...
Logo.
...
Stationary.
Blog & shop.
Client: BDF/German Aviation Association. BRAVO. DELTA. FOXTROT. Brand development.
Logo.
Logo.
...
Logo & colour scheme.
Stationary.
Communication.
Website.
Website.
Client: STRELLSON | Agency: coma2 STRELLSON Digital brand & website.
Homepage.
...
...
Flexible grid system.
Fashion stage.
...
Variation.
...
Client: ESCADA | Agency: GFT media ESCADA Digital brand & website.
Homepage.
ESCADA brands.
Flexible grid & colour system.
ESCADA.
ESCADA SPORT.
Fashion stage.
...
Client: Volkswagen | Agency: TK INTERACTIVE MANUAL Design system.
The grid.
Client: MINI India | Agency: LIQUID CAMPAIGN/Serviceplan India MINI BRAND CAMPAIGN Magazine advertising.
FORBES Magazine. “MINI. BUSINESS PUNK.”
FORTUNE Magazine. “ADVENTURE. CAPITALIST.”
GQ Magazine. “TAKES THE GENTLE OUT OF MAN.”
MENS WORLD Magazine. “SIZE MATTERS.”
VOGUE. “AHEAD OF FASHION.”
Watchtime. “TIMELESS MACHINES.”
AD/Architectural Digest. “ADRENALINE DIGEST.”
Conde Nast Traveller. "WANDERLUST."
FORTUNE Magazine. “GET LOST IN SPACE.”
Rolling Stone. “ROCKING THE ROADS.”
Rolling Stone. "THE KING..." & "JAGGER..."
Rolling Stone. “RED HOT.”
Various. “TURN THE PAGE. IF YOU CAN”
Client: MINI India | Agency: LIQUID CAMPAIGN/Serviceplan India MINI INDIA LAUNCH 360º launch campaign.
Client: MINI India | Agency: LIQUID CAMPAIGN/Serviceplan India MINI BRAND LAUNCH Cross media campaign.
Times of India. Front page Launch Ad.
Campaign microsite.
Cut-out poster.
XXL OOH innovation.
Give-aways.
Creative App.
Client: MINI India | Agency: LIQUID CAMPAIGN/Serviceplan India MINI HOLI CAMPAIGN Facebook campaign.
Campaign website.
Interactive Holi paint-app.
Creative process.
...
Wuff! Wuff!
Client: MINI India | Agency: LIQUID CAMPAIGN/Serviceplan India MINI HALLOWEEN CAMPAIGN Newspaper advertising.
Pre Halloween...
Post Halloween...
Client: MINI India | Agency: LIQUID CAMPAIGN/Serviceplan India MINI DIWALI Rangoli Box.
MINI Magic. Out of the Box.
Box content.
Creative process...
Creative process...
MINI Magic. Rangoli. Done!
Client: MINI India | Agency: LIQUID CAMPAIGN/Serviceplan India MINI EVENTS Snap shots of event communication.
Client: MINI India | Agency: LIQUID CAMPAIGN/Serviceplan India MINI HALLOWEEN Facebook campaign.
Bone chilling cuts.
Bloody Axe effects.
Batmobile.
Boo.
Spinning adrenaline.
Fan Box.
Client: MINI China | Agency: BBDO/Interone MINI ACADEMY Back to school. For fast learners.
Case movie.»PLAY
360º campaign overview.
Client: BMW India | Agency: LIQUID CAMPAIGN/Serviceplan India BMW ULTIMAT3 TVC
Client: BMW India | Agency: LIQUID CAMPAIGN/Serviceplan India THE ULTIMAT3 360º BMW 3 Series Launch campaign.
Superior by evolution.
ULTIMAT3 Manifesto.
QR code teaser Ads.
QR code camouflage BMW 3 Series.
Campaign website
Campaign website
ULTIMAT3 EVOLUTION. Teaser film.
Teaser OOH.
Times of India front page launch Ad.
TVC.»PLAY
OOH innovation.
BMW 3 Series generations.
Magazine Ads.
Magazine Ads.
Campaign website.
Dealer communication.
Give-away.
Client: BMW India | Agency: LIQUID CAMPAIGN/Serviceplan India BMW 7 SERIES LAUNCH Launch campaign.
Positioning. Beyond words.
Magazine Ad.
Magazine Ad.
Magazine Ad.
Magazine Ad.
TVC.
Launch invitation.
Testdrive invitation.
Coffee table book.
Launch event.
Client: BMW India | Agency: LIQUID CAMPAIGN/Serviceplan India BMW COFFEETABLE BOOK BMW & Jodhpur One World Retreat.
A timeless experience beyond words.
Umaid Bhawan Palace, Jodhpur.
Manifesto.
Mehrangarh Fort & Blue City, Jodhpur.
The arrival.
HH The Maharaja, HRH Prince Andrew & guests.
A magic Jodhpur night.
...
Quotes.
Moments.
One world of thought.
... private concert.
Beyond words.
Client: BMW India | Agency: LIQUID CAMPAIGN/Serviceplan India BMW AUTOEXPO Key-visual.
Client: BMW India | Agency: LIQUID CAMPAIGN/Serviceplan India BMW VOICE BMW Aftersales campaign.
Key-visual.
Magazine Ad.
Showroom display.
Client: BMW China | Agency: BBDO/Interone BMW BEAST CAMPAIGN 360º BMW M brand campaign.
ACHTUNG!»PLAY
Client: BMW China | Agency: BBDO/Interone BMW FILM | THE SECRET OF JOY Social media campaign.
Movie script platform.
Vision EfficientDynamics.
Social media campaign spaces.

Tbc…

AFAQ Best campaigns India

"MINI/Brand campaign"

China Advertising Award

"BMW/Beast campaign"

Spikes Asia

"BMW/The Secret of Joy"

Effi Award China

"BMW/1 Series campaign"

New Media Award

"Mercedes-Benz/Truck campaign"

MB Star Award

"Mercedes-Benz/E-Class campaign"

Ottocar Award

"VW/Interactive manual"

Red Dot

"Jury member"

24/7

YESWECAN.DO

Stendaler Str. 6
10559 Berlin
Germany

Phone:  +49 151 6145 6022

Please feel free to contact us
at any time.

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